CPA, Internet Marketing & Affiliate News

TV is out. TikTok is in. And influencers? They're officially part of the global media machine. According to the newly released Reuters Institute Digital News Report 2025, social media has overtaken TV as the primary news source for American adults — and the rise of influencers as de facto news anchors is accelerating.

Meta just rolled out a subtle but important change in its Marketing API that directly impacts how Advantage+ audiences behave in new ad set creation. If you're a platform, MAPI partner, or ad tech provider — pay attention, because this one's live now in API version v23.0.

Google is finally listening — or at least pretending to. The company is now actively asking advertisers for feedback on its auto-generated video assets in Performance Max (PMAX) campaigns. For many advertisers frustrated with Google's "helpful" automation, this is a small but notable shift.

Advertisers have been obsessed with chasing that Excellent ad strength score ever since Responsive Search Ads (RSAs) became Google Ads' default format. But here's the cold reality: ad strength is not a performance predictor. It's a helpful guideline — nothing more, nothing less. Let's break it down.

It's not a full announcement, but we're getting closer to official confirmation: Meta is quietly telling Page managers to stop putting links in Facebook post captions — and instead, drop them in the first comment.

Word of mouth marketing is a strategy that helps businesses grow through customer recommendations and personal endorsements shared on social media sites. It’s a marketing strategy that helps businesses grow through customer reviews and personal testimonials. The Mouth Marketing Association promotes ethical word of mouth marketing and transparency to build trust with customers. Good word of mouth marketing is about encouraging current customers to share the love and create real connections which builds trust organically and impacts purchasing decisions through exceptional customer service. To do this businesses need to create content that resonates emotionally and is shareable, as engaging and entertaining content drives organic traffic and referral marketing. And rewarding customers can encourage advocacy which leads to organic word of mouth referrals that boosts brand reputation.  

The TikTok Affiliate Program is a game changer for tiktok users, creators, businesses and tiktok shop owners to earn passive income by promoting products from the TikTok Shop. By partnering with TikTok, affiliates can tap into the platform’s massive user base and tiktok's unique discovery engine to reach their audience. Companies can leverage TikTok’s algorithm which favors fresh content and creators to connect with a highly engaged audience. This program offers a seamless shopping experience, allowing live shopping promotion where users can sell products within the app and buy products without leaving TikTok.  

Affiliate marketing is a performance based model where affiliate marketers earn commissions by promoting a company’s product or service through a unique affiliate link. This has become a popular way for businesses to get online and reach a wider audience. To start affiliate marketing, beginners need to understand the basics, choose a niche and use various platforms, while focusing on content creation and marketing techniques to drive traffic and earnings.