Industry News
14 apr, 2025
75
What is Cost Per Acquisition (CPA)?
If you’ve been around the digital marketing block a few times, you’ve probably heard of the term “Cost Per Acquisition” (CPA). CPA is an important metric in digital marketing that helps you measure the success of your marketing campaigns so you can evaluate your spend. This post will break down CPA, how to calculate it, why it’s important and how to optimize it within your marketing budget for marketing success and business growth.
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