MediaGo — traffic source: rating and member reviews

MediaGo is a demand-side platform that buys native and display inventory from publishers across the open web and sells it to advertisers programmatically. It reports more than 75 billion ad impressions a month, around 7 million ad requests a second and a bidding engine driven by a deep learning model rather than by manual rules.

Buying is performance-first: the published pricing model is primarily CPC. The platform predicts click-through and conversion rates per impression in real time, sets bids from that, and can generate creatives and match them to inventory automatically. Published averages are a 0.45% click-through rate, a $0.40 CPM and a $0.40 CPC.

Reach is given as 37 countries and regions across North America and Europe, with anti-fraud screening on the supply it buys. The platform publishes no minimum deposit, no payment methods and no self-serve price list; accounts are opened through the login or the contact form on its site.