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Glossary

Valid lead

A lead whose data checks out: a real name, a reachable phone number or email, the right GEO, no duplicate. Some offers pay per valid lead before any sale; that is where quality rules matter most.

Also called: validated lead, pay per valid lead.

Validation is automatic first (format, GEO, duplicates, blacklists) and then human: a call, an email confirmation, a document. An offer that pays per valid lead is paying for data, so its definition of valid is the whole contract.

Pay-per-valid-lead offers are also where disputes live: the affiliate sees 100 leads, the network approves 40 and cannot say why. Track every lead with a sub ID so you can argue the specific ones.

Related terms: Lead, Trash lead, CPL, Sub ID.