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Glossary

Scraper

A tool that collects data from sites and apps automatically: contacts, prices, members of a community, competitors' pages, comments. Used for audiences, research and copying landers; against the terms of most platforms.

Also called: parser, parsing, data extraction.

Affiliates scrape for audiences (members of groups and channels to target or message), for research (offers, prices, ads) and for assets (a competitor's pre-lander to rework). Social platforms fight it; scraped contact lists used for messaging are spam.

The word parser, common in CIS, means the same tool.

Related terms: Spy tool, Targeting, SMS traffic.