Glossary
Spy tool
A service that collects other people's ads: creatives, landers, the offers they lead to, how long they ran and where. Buyers use it to see what converts before spending, and to find angles, pre-landers and networks for a vertical.
Also called: spy service, ad intelligence.
Spy tools crawl ad placements and social feeds, save the creatives with their targeting data, and let you search by keyword, GEO, source, advertiser and date. An ad that has run for six weeks on a paid source is an ad that makes money.
There are tools per source: social ads, native, push, pops, apps. The tools catalog on this site lists them with reviews and promo codes.
Related terms: Creative, Pre-lander, Split test.