Glossary
Run traffic
To send paid visitors through your tracking link to an offer. A media buyer runs traffic to an offer, on a GEO, from a source: for example Meta traffic to a nutra offer in Italy.
Also called: drive traffic, send traffic, push traffic.
Running traffic means the whole loop is live: ads are being paid for, visitors are clicking, the tracker is recording them, and the offer is receiving them. A campaign that runs traffic is spending money, so the phrase implies the buyer is watching the numbers.
The phrase names the three things every campaign has: a source, an offer and a GEO. Change any of them and it is a different campaign.
Related terms: Traffic, Ad campaign, Offer, Funnel.