Glossary
Misleading
Creatives or pages that promise what the product does not deliver: a free phone, a cure, a celebrity's endorsement. Produces clicks, trash leads and complaints, and is grounds for rejection on every platform and at most networks.
Also called: mislead, deceptive creatives.
Misleading angles convert on the click and die on the call: the customer who ordered a free iPhone hangs up when the operator names the price. Networks see it as trash and rejected leads and cut the source.
Platforms treat it as a policy violation, and in regulated verticals it is illegal advertising. The honest angle converts less and gets paid.
Related terms: Trash lead, Black offer, Creative, Approval rate.