Glossary
Redirectless tracking
Tracking visits with a script on your landing page instead of sending the click through a tracker redirect first. The ad points straight at your page, which suits platforms that reject redirect links, and the script reports the visit to the tracker.
Also called: direct tracking, no-redirect tracking, JS tracking.
Binom's LP Pixel and Keitaro's KClient JS work this way: you paste the code on your page, the visitor lands there directly, and the tracker records the visit with the source's parameters from the URL. Binom says LP Pixel exists for sources that do not support redirect links and names Google Ads and Facebook. The final URL stays on your domain, so there is no destination mismatch to explain.
The redirect does not disappear; it moves. The click from your page to the offer usually still goes through the tracker. And measurement now depends on a script running in the browser, so ad blockers, script errors and consent banners can cost you data that a server-side redirect would have caught. Compare tracker visits with the platform's clicks during the first days of every campaign.
Related terms: Tracker, Redirect, Final URL, Destination mismatch, Pixel.