Glossary
Finance offers
Offers from banks, lenders and fintech apps: loans, credit cards, microloans, debit cards, trading and crypto apps. Paid per application, per approved loan or card, or per funded account. High payouts, regulated advertising, strict lead validation.
Also called: loans, credit cards, microloans, fintech.
Finance pays for a qualified applicant: a completed application, an approved card, a first deposit into a trading account. Payouts in Tier-1 reach hundreds of dollars; microloans in Tier-2 and Tier-3 pay less and convert on volume.
The vertical is regulated everywhere. Creatives must carry the disclosures the GEO requires, and lenders reject leads that do not match their criteria. Search, native and social are the main sources; push works for microloans.
Related terms: Lead generation, CPL, Trading offers, Valid lead.