Affiliate Marketing News & Insights | AlienCPA

Direct marketing is a powerful tool that involves direct selling and communication with potential customers through email, direct mail, phone and even in a brick and mortar store for various direct marketing purposes. This targeted approach is all about personal communication to drive engagement and conversions. Direct selling is selling to customers face to face, creating a personal connection that can build trust and loyalty. The concept of direct marketing has been around for centuries, back to 15th century Europe with printed catalogs. Catalogs whether printed or digital are booklets of a brand’s products and are sent to customers who have shown interest, making them the foundation of direct marketing.  

Mastering the art of targeting in marketing is key to businesses succeeding in a competitive world, especially when they know their specific target market should be reflected in their marketing plan. Mastering Targeting in Marketing: A Guide to Reaching Your Audience provides a framework for understanding and implementing targeting strategies. This guide helps businesses decide whether to market to the whole market through mass marketing or focus on specific segments that will respond. From identifying target markets to running differentiated marketing campaigns, this guide gives professionals the tools for marketing success.  

In today’s affiliate marketing world, finding a top 10 affiliate program or affiliate network that’s reliable, efficient and profitable for affiliates can be tough. Enter the CPA.Rocks Affiliate Program which not only promises but delivers an awesome platform for affiliates, webmasters and marketing professionals to maximize earnings by using their advertising budgets in a targeted and cost effective way.