Everything You need to know about performance marketing strategy uncensored.

Meta just rolled out a subtle but important change in its Marketing API that directly impacts how Advantage+ audiences behave in new ad set creation. If you're a platform, MAPI partner, or ad tech provider — pay attention, because this one's live now in API version v23.0.

Performance marketing has become one of the most powerful tools in digital advertising, used by businesses to maximise ROI and measure performance marketing and campaign success in real-time. While performance marketing is about measurable outcomes, brand marketing is about creating emotional connections and long term consumer perceptions, it’s the foundation that underpins performance marketing. Understanding Performance in Marketing: A Practical Guide for Success is a comprehensive resource that demystifies performance marketing campaigns, with actionable advice for affiliates, webmasters, marketing specialists and professionals. Here’s a quick look at what this guide delivers.