The most interesting facts about whats direct marketing as it is.

Direct marketing is a powerful tool that involves direct selling and communication with potential customers through email, direct mail, phone and even in a brick and mortar store for various direct marketing purposes. This targeted approach is all about personal communication to drive engagement and conversions. Direct selling is selling to customers face to face, creating a personal connection that can build trust and loyalty. The concept of direct marketing has been around for centuries, back to 15th century Europe with printed catalogs. Catalogs whether printed or digital are booklets of a brand’s products and are sent to customers who have shown interest, making them the foundation of direct marketing.