
SPARK 2026 Recap: SEO vs AI Search, and the Affiliate Question Nobody Answered
SPARK 2026, Eventus International's first summit in Sofia (October 19-20), debated whether AI search changed SEO. The floor kept asking how affiliates and streamers can work legally. Brands wait for the law; ex-NRA official Aleksandar Popov said wait until January 2027. Bulgaria's licence: EUR 6,000 a year + 10%.































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