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Updated Nov 11, 2026 · Dates and prices checked on Nov 11, 2026
The Data Demystified Summit Berlin is BEETc's one-day summit in English for senior customer data leaders: CDOs, heads of analytics, privacy and data governance. It runs on February 25, 2027 next to The MarTech Summit Berlin. Presale €158, then €395.
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Organized byBEETcLondon · since 2017 · 16 events in 2027All BEETc events - Brand marketers
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What is Data Demystified Summit Berlin?
The Data Demystified Summit is BEETc's sister event to The MarTech Summit, focused on customer data: management, analytics and monetisation, governance, privacy and ethics. It is a practitioner-led summit in a non-expo setting for senior leaders responsible for customer data strategy, such as chief data officers, heads of analytics and data privacy leads.
The Berlin 2027 edition is on Thursday, February 25, the same day as The MarTech Summit Berlin; its venue is not confirmed yet. The agenda, From Customer Data Chaos to Trusted AI-Driven Growth, covers customer insight and personalisation in a privacy-first world, data quality and GDPR, data mesh and European data sovereignty, and responsible AI. Past speakers came from Zalando, Delivery Hero, HelloFresh, Trade Republic, Deutsche Bank and Sony.
In the presale the Summit Pass costs €158 instead of €395, and the Dual Summit Pass for both summits, with the evening drinks reception, €198 instead of €495. Vendors pay €1,295. Brands and end users can apply for a limited number of complimentary passes.
Who should attend Data Demystified Summit Berlin?
Senior customer data leaders from brands: chief data officers, heads of analytics, data privacy, governance, CDP and machine learning teams. Vendors attend on a paid Vendor Pass or as sponsors, and BEETc says the event is for end users only, with no media. There is no affiliate or media-buying track.
Brand marketers
Good fitThe agenda is customer data for marketing and CX: CDPs, personalisation, consent. Marketers can add it to The MarTech Summit Berlin with a Dual Summit Pass.
Source: Data Demystified Summit Berlin page, checked Nov 11, 2026Platforms & tech
Good fitCDP, analytics and data vendors such as Braze, Hightouch, Piano and Zeotap sponsor the series; vendors attend on a €1,295 Vendor Pass.
Source: Data Demystified Summit Berlin registration page, checked Nov 11, 2026Affiliates & media buyers
Limited fitNothing on traffic or media buying: the summit is about customer data management, governance and privacy inside brands.
Source: Data Demystified Summit Berlin page, checked Nov 11, 2026
What is on the programme at Data Demystified Summit Berlin 2027?
From Customer Data Chaos to Trusted AI-Driven Growth: The European Playbook for Customer Intelligence, Privacy & Value Creation. One day, English-speaking, non-expo. Themes: Customer Insights & Personalisation in a Privacy-First World; Trusted Data Foundations (quality, GDPR, privacy engineering); Modern Data Architecture & Federated Governance (data mesh, European data sovereignty); Responsible Innovation (responsible AI, data monetisation).
Held around The MarTech Summit Berlin 2027
How much does Data Demystified Summit Berlin 2027 cost?
Summit Pass EUR 158; Dual Summit Pass EUR 198; Vendor Pass EUR 1,295. Checked 2026-11-11.
| Pass | What it includes | Price |
|---|---|---|
| Summit Pass | All sessions, lunch and breaks, expo area, slides, certificate, 1 year of recordings on BEETc On-Screen | €158 |
| Dual Summit Pass | Data Demystified Summit and The MarTech Summit Berlin: both agendas and slide decks, lunch, evening drinks, 1 year of recordings | €198 |
| Vendor Pass | For B2B solution providers: all Summit Pass benefits | €1,295 |
| Complimentary passOn approval | For qualified brands and end users, funded by event partners; limited, every application approved by BEETc | Free |
- Presale
- €158 and €198 are presale prices, 60% off the €395 Summit Pass and the €495 Dual Summit Pass.
- Group and charity rates
- Group rates for 7+ passes on request; a few extra-discounted passes for non-profit and education staff, subject to availability.
- Who buys which pass
- BEETc sorts passes by the attendee's company, not intent: Summit and One Day passes are for brands and end users; solution providers, consultants, agencies and recruiters need a Vendor Pass.
official Data Demystified Summit Berlin and registration pages; checked 2026-11-11. Checked on datademystifiedsummit.com, beetc.io, Nov 11, 2026.
When is the next Data Demystified Summit Berlin?
The next Data Demystified Summit Berlin is Data Demystified Summit Berlin 2027, on Feb 25, 2027 in Berlin, Germany.
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Questions about Data Demystified Summit Berlin
Who organizes Data Demystified Summit Berlin?
Data Demystified Summit Berlin is organized by BEETc (BEETc Ltd), headquartered in London, United Kingdom.
Is the Data Demystified Summit part of The MarTech Summit Berlin?
It is a separate summit with its own tickets, run by BEETc on the same day, February 25, 2027. A Dual Summit Pass gives access to both.
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