Event Overview
ICE Barcelona 2025 is set to be the premier global gaming and gambling event, drawing over 35,000 attendees from more than 150 countries. As part of a global community of over 55,000+ gaming professionals, this event stands as the industry’s most influential networking, business, and educational gathering.
Held in the vibrant city of Barcelona, ICE Barcelona 2025 offers unparalleled opportunities for meaningful connections and idea exchange with professionals from every sector and at every level. Whether you’re looking to position your brand in emerging markets or solidify your presence in established ones, this event provides the insights and connections necessary to succeed in the dynamic world of gaming.

ICE Barcelona 2025 Key Features and Highlights
Event Programme
3 days of keynote speeches, educational sessions and networking. Hear from industry leaders and top gaming professionals on the latest trends, innovations and regulatory changes in the gaming sector.
Stand Highlights
Where theory meets practice. Standout companies like IGT will be showcasing their latest products and services, emphasizing their commitment to delivering high standards of service and innovation, including lottery and sports betting solutions for gaming professionals. Interactive demonstrations and product launches will be taking place to give attendees a first look at the technology that’s shaping the future of gaming and lottery. 50,000+ trailblazers will be attending ICE Barcelona. The event will give you the insights you need to position your brand in emerging and established markets. ICE Barcelona is the gaming industry’s leading business, networking and educational event.
Technology in the Gaming Industry
The event will continue to use technology to take the attendee experience to the next level. The ICE Barcelona app will offer high standards of service, including real-time performance updates, show information, an interactive floor plan, and session and performance schedules so you can plan your visit and stay connected throughout the event over three days.
Networking
Networking is at the core of ICE Barcelona. Welcome receptions, networking breaks and panel sessions will bring together industry professionals from around the world so you can connect with business leaders, suppliers and innovators.
Pre-Event Preparation
To get the most out of ICE Barcelona 2025 preparation is key. Here are a few things to help you prepare:
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Set Your Objectives
What do you want to get out of the event? Are you looking to expand your network, participate or learn more about emerging security technologies and services, explore, create or identify business partnership opportunities?
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Research the Industry
Stay up to date with the latest trends in the gaming industry and sports betting technology including lottery. Review the event schedule and floor plan to find the sessions and exhibitors that align with your objectives.
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Craft Your Networking Plan
Develop an elevator pitch to summarise your role and objectives. Connect with attendees and speakers on LinkedIn two days before the event and contact them within 3 days of first time of the event to build pre-event connections.
Key Takeaways for Affiliates and Webmasters
As an affiliate or webmaster attending ICE Barcelona 2025 can be a transformative experience for your business. Here are some key takeaways you can expect from the event:
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Networking Opportunities: Connect with leading developers and industry professionals, opening doors to new relationships and partnerships.
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Industry Insights: Gain valuable insights into the latest trends and innovations shaping the gaming industry, from cutting-edge technologies to regulatory updates.
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Technological Solutions: Access the newest technological solutions that can enhance your business operations and user experience.
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Global Exposure: Showcase your products and services to a global audience, increasing your brand’s visibility and reach.
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Regulatory Updates: Stay informed about the latest regulatory changes and how they impact ensuring your business remains compliant and competitive.
ICE Barcelona 2025 is not just an event; it’s a platform for growth and innovation in the gaming industry.
Marketing and Advertising Strategies
ICE Barcelona 2025 offers a plethora of marketing and advertising strategies designed to help businesses increase their visibility and reach within the gaming industry. Here are some of the strategies you can expect:
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Exhibition Stand Design and Build Services: Create an effective and memorable brand presence with professional stand design and build services.
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Sponsorship Opportunities: Enhance your brand visibility and reach through various sponsorship packages tailored to your business needs.
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Advertising Opportunities: Leverage advertising opportunities in event publications and online platforms to reach a wider audience.
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Social Media Marketing: Utilize social media marketing and promotion to engage with attendees and extend your reach beyond the event.
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Content Marketing and Thought Leadership: Establish your brand as an industry expert through content marketing and thought leadership opportunities, such as speaking engagements and panel discussions.
These strategies will help you maximize your impact at ICE Barcelona 2025 and ensure your brand and performance stands out in the competitive gaming industry.
ICE Barcelona 2025 Standout Features
ICE Barcelona 2025 is a cut above the rest due to its unique focus and design. Here are a few of the highlights:
1. Both Established and Emerging Markets
Two days of the event will be held, three days dedicated to the foundational sectors like lottery systems and two days to emerging areas like AI in gaming performance and security so it’s relevant for all gaming performance and security professionals everywhere.
2. Thought Leadership and Practical Advice
The keynote speakers are some of the world the biggest names in the world of gaming. They will talk about gaming and not only inform but also inspire and make you take action on your gaming business.
3. Global Reach
With attendees from all over the world, ICE Barcelona is the perfect opportunity to explore and meet international gaming industry leaders, suppliers, players and innovators.
4. See the Future Today
Whether it’s the latest software, gaming, and services or gaming technology, you’ll be able to see tomorrow’s gaming players and explore industry trends today through live demos and product showcases.
Networking and Connections
Making the right connections is one of the biggest benefits of attending ICE Barcelona. Here’s how to make the most of your networking:
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Be Bold
Attend the welcome reception and breakout sessions. Don’t be afraid to introduce yourself or start a conversation.
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Use Social Media
Use the event hashtags to find out further information and key players in the industry to connect with.
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Book in Advance
If you identify specific companies or people you want people to meet, contact them 3 days before the event and ask to schedule a series or set of meetings 3 days before the event.
Learning and Insights
The educational aspect of ICE Barcelona 2025 is not to be missed. The event offers a comprehensive service that includes learning opportunities and insights into the latest trends in the gaming industry. Beyond the exhibition stands you will get:
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Keynote Sessions
Hear from players about the top players, technological advancements and regulatory updates on the latest trends in the gaming industry.
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Live Demos
Visit the exhibitor stands like the IGT booth to see their innovations in action.
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Workshops and Panels
Get to the bottom of complex industry issues through workshops and panels led by industry experts.
ICE Barcelona 2025 Awards
The Awards celebrate excellence and innovation in the gaming industry. The awards ceremony, a highlight of the event, will honor winners in various categories, including:
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Lottery Product of the Year: Recognizing the most innovative and impactful lottery product.
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Best Diversity and Inclusion Employer: Celebrating companies that excel in promoting diversity and inclusion within their workforce.
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Best Gaming Solution: Awarding the best overall gaming solution that enhances user experience and business operations.
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Best Sports Betting Solution: Highlighting the top solution that offers superior performance and reliability.
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Best Online Gaming Solution: Recognizing the best online gaming solution that stands out in terms of innovation and user engagement.
These awards not only honor the achievements of gaming industry leaders but also continue to set benchmarks for excellence and innovation in the gaming industry. Attending the awards ceremony will provide inspiration and insights into the future of gaming.
Post-Event Actions to Make the Most of It
The learning and networking shouldn’t stop when the class time, the event time is over. Here’s what to do:
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Review and Reflect
Take time to digest the information you gathered during your first time at the event. What were the key trends? What new opportunities did you discover?
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Follow Up
Contact new people and connections with personalized follow ups. Whether it’s an email or a message on LinkedIn, keep in touch and you’ll build lasting relationships.
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Stay Connected
Sign up to the ICE Barcelona newsletter and follow industry news to keep the ball rolling until the next event.
FAQs
What is ICE Barcelona?
ICE Barcelona is a leading industry event where professionals, innovators and thought leaders from various sectors come together to network, share ideas and see the future.
Who should attend?
The event is for professionals from all industries who want to get involved, participate in innovation, participate in networking and stay up to date with the latest market trends.
How do I register for ICE Barcelona?
Register through the ICE Barcelona website. Book early as spaces are limited.
What should I bring?
Bring business cards, a notebook and any relevant materials to make the most of the networking opportunities during the event three days hence.
Where can I get updates on the event?
Sign up to the ICE Barcelona newsletter or follow the event on social media.
Where is ICE Barcelona 2025?
ICE Barcelona 2025 will take place first time from 20 to 22 January 2025 at the Fira de Barcelona Convention Centre, located in the heart of Barcelona, Spain. The venue has all the modern facilities to host large events and exhibitions.
What is ICE 2025?
ICE 2025 is a global event where professionals, businesses and industry leaders from various sectors come together to share, showcase and connect. It’s a platform to see the trends and developments of the future industries.
What does ICE Barcelona stand for?
ICE Barcelona means "International Conference and Exhibition" as it is a platform for networking, knowledge sharing and showcasing the latest from the global markets.
What is the ICE Exhibition?
The ICE Exhibition is part of the event and features exhibitors from all over the world in various industries. Attendees can see the latest products, services and technologies and connect with industry experts and innovators. It’s a great opportunity for businesses to showcase their offerings and meet potential partners and customers.
Conclusion
ICE Barcelona 2025 isn’t just a gaming industry event – it’s an entire ecosystem to bring players and the gaming professionals together. From the carefully selected gaming exhibition stands to networking events and keynote sessions, this event will give you opportunities to learn, connect, create and grow.
If you’re an affiliate, webmaster or marketing specialist looking to continue stay ahead in the gaming world and industry these days, attending ICE Barcelona 2025 will give you the tools, network and insights to keep on going. With its carefully crafted programme and lively host city, this is not just another gaming event – it’s where the future of the gaming industry starts.