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🎥 Calculator

Streamer sponsorship pricing

Estimate a fair flat integration price and compare performance-based deal structures.

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Inputs stay in your browser
Audience

Enter average concurrent viewers from the same reporting period as the stream hours.

Deal terms
$1,701
fair flat price · $850–$3,401
ModelCostEff. CPAROIRisk
Flat$1,701$709-61%all on buyer
CPA$480$20037%all on streamer
Hybrid$1,288$537-49%split
60,000
Viewer-hours
20,000
Unique reach
2.4
Expected FTDs
$659
Ceiling flat price
CPA
Cheapest by eff. CPA

What the streamer earns without you

$2,985
$2,204–$4,044
Platform A / month
$1,008
$522–$1,947
Platform B / month

Illustrative platform restrictions are not included in the price. Check current content and advertising rules before agreeing a placement.

Illustrative defaults (estimate, 2026-08-11): sponsor CPM $10–$40 per 1000 viewer-hours, unique-reach divisor 3, integration CTR 1.5%. CPA/hybrid rates for streamer deals are new illustrative examples — no published reference figure is assumed.

How the calculation works

Built-in figures are examples, not benchmarks

Fair flat price = viewer-hours ÷ 1,000 × sponsor CPM × vertical factor × geo factor.

Reading the result

Audience size, streamed hours, vertical and geography establish an illustrative fair-price range. Funnel assumptions then put flat, CPA and hybrid offers on a comparable effective-CPA and ROI basis.