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🧮 Calculator

ROI & profit calculator

See profit, ROI, margin and break-even points from a compact campaign snapshot.

Run the calculator

Inputs stay in your browser
Target reached
ROI meets or beats your target.
Result
ROI
40.0%
Profit
$400
Revenue
$1,400
ROAS
1.4×
Margin
28.6%
Per-unit economics
CPC
$0.5
CPA
$25.0
EPC
$0.7
CR
2.0%
Profit / click
$0.2
Break-even
BE cost / conv
$35.0
BE conversion rate
1.4%
Conversions to zero
28.6
Revenue to zero
$1,000
BE ROAS (at target)
1.25×

Pure arithmetic — no reference data. Any metric whose denominator is zero is hidden rather than shown as infinity.

How the calculation works

Built-in figures are examples, not benchmarks

Profit = conversions × payout − spend. ROI = profit ÷ spend × 100%.

Reading the result

Enter costs and outcomes from the same reporting window. The calculator derives revenue, acquisition costs, conversion rate and the maximum spend at your target margin.