🧾 Calculator

Deposit unit economics

Translate traffic and deposit behavior into CPA, value per player, payback and ROI.

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FunnelVisitorsVisitor -> registration %Registration -> FTD %Media spend $

Player valueDealFirst-month NGR / player $HorizonRevShare rate %Payout hold days

The buy pays back in ~2.1 months.

Ceiling price of a player $274 vs actual CPA $100.

800

Registrations

FTDs

0.8%

End-to-end CR

$0.8

Cost / visitor

$10.0

Cost / registration

$100

Actual CPA

$274

Value per FTD

$274

Ceiling CPA (break-even)

3.6%

Break-even reg->FTD

174%

ROI

$21,959

Revenue

$13,959

Profit

~2.1 mo

Payback

$25,600

Steady-state monthly NGR

$8,000

Working capital frozen by hold

Illustrative defaults (estimate, 2026-08-11): CPA market band $150–$400, cohort decay 15.0%/month. Funnel defaults are illustrative examples and should be replaced with your funnel data.

How the calculation works

Built-in figures are examples, not benchmarks

FTDs = visitors × registration rate × deposit rate. Profit = FTDs × value per FTD − spend.

Reading the result

Select CPA, RevShare or hybrid terms. The calculator values each acquired player over the chosen horizon and compares that value with your actual acquisition cost.