Industry News
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15
What is WOM Meaning: A Guide to Word of Mouth Marketing
Word of mouth marketing is a strategy that helps businesses grow through customer recommendations and personal endorsements shared on social media sites. It’s a marketing strategy that helps businesses grow through customer reviews and personal testimonials.
The Mouth Marketing Association promotes ethical word of mouth marketing and transparency to build trust with customers. Good word of mouth marketing is about encouraging current customers to share the love and create real connections which builds trust organically and impacts purchasing decisions through exceptional customer service. To do this businesses need to create content that resonates emotionally and is shareable, as engaging and entertaining content drives organic traffic and referral marketing. And rewarding customers can encourage advocacy which leads to organic word of mouth referrals that boosts brand reputation.
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