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Influencers Are the New Anchors: Social Platforms Surpass TV as Top News Source in the U.S.
TV is out. TikTok is in. And influencers? They're officially part of the global media machine.
According to the newly released Reuters Institute Digital News Report 2025, social media has overtaken TV as the primary news source for American adults — and the rise of influencers as de facto news anchors is accelerating.
Facebook
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cpa news
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social media
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global digital marketing
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influencers
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trends
