SUPERWEEK — conference dates, city and speakers

An annual European conference on digital analytics and measurement ("Five Days of Analytics"): GA4 and the alternatives, server-side tracking, attribution, incrementality, consent and bot traffic, AI in analytics. A residential format: 5 days with accommodation in the hotel.

This edition

What happens: 5 days of talks in one room, the State of the Nation panel, the XII Golden Punchcard Prize (a vote for the best analytics work), evening bonfires, excursions.
Speakers and topics: Doug Hall (Duga Digital), Ibrahim Elawadi (Philips), Marie Fenner (Piano), Russell McAthy (Ringside Data), Matteo Zambon (Tag Manager Italia), Krista Seiden (Amplitude), Simo Ahava (Simmer), Daniel Waisberg (Google), Tim Wilson (Facts & Feelings), Timo Aden (Digitl). Topics: AI and the role of the analyst, bot detection and consent, server-side, attribution and incrementality, alternatives to GA4.
Sponsors and exhibitors: The 2027 sponsors are not listed on the site; Conductrics runs the Pub Quiz.
Parties and side events: Sunday Evening Bonfire; Monday Pub Quiz (Conductrics); Tuesday and Thursday Bonfire; excursions to Visegrad Castle and the Danube Underground Tour.
Attendance: About 200-300 attendees (estimated from previous editions)

confirmed on official site. Checked on superweek.hu