Conference organizer
SBC
SBC is a London-based betting and iGaming media and events company founded by Rasmus Sojmark in 2009. It runs SBC Summit in Lisbon (40,000 attendees in 2026), SBC Summit Rio, Canada and Americas, the Affiliate Leaders Summit and news brands such as SBC News and iGaming Expert.
Facts checked on Nov 9, 2026
SBC at a glance
- Legal name
- Sports Betting Community Limited
- Also known as
- SBC Events, Sports Betting Community
- Founded
- 2009 by Rasmus Sojmark
- Headquarters
- 2nd Floor, 212 New Kings Road, SW6 4NZ, London, United Kingdom
- Offices
- Washington, DC, United States
- Employees
- 120+ (2026) · source
- Events in 2026
- 6 · as of Nov 10, 2026
- Countries
- 5: Portugal, Georgia, Netherlands, United Kingdom, United States
- Website
- sbcevents.com
- Press kit
- sbcevents.com
- Contacts
- General: info@sbcgaming.com
- Sponsorship: sales@sbcgaming.com (Exhibiting and sponsorship)
- Speakers: sbcevents.com (Speaker applications)
- Press: sbcevents.com (Media hub and media partnerships)
- Profiles
- LinkedIn · Linkedin · X · Facebook · Instagram · Youtube
About SBC
SBC (Sports Betting Community) is a media and events company for the betting and iGaming industry, headquartered in London. Rasmus Sojmark founded it in 2009 and is CEO; Andrew McCarron is Managing Director. The parent company, Sports Betting Community Limited, reported 2025 revenue of £43.7m, up 33.7% on 2024, and an average of 98 employees; a 2026 statement from SBC puts the team at more than 120 people.
Its flagship, SBC Summit in Lisbon, drew 40,000 attendees from 178 countries, 800 sponsors and exhibitors and 600 speakers in September 2026, according to SBC News, and is contracted to stay in Lisbon through 2030. The first standalone Affiliate Leaders Summit, held alongside it, had 10,000 attendees, 6,000 of them affiliates. SBC also runs SBC Summit Rio, SBC Summit Canada in Toronto and SBC Summit Americas in Fort Lauderdale, and launches SBC Summit Europe at RAI Amsterdam in April 2027.
The group publishes SBC News, SBC Americas, SBC Noticias, SBC Notícias Brasil, iGaming Expert, Payment Expert, Insider Sport, Canadian Gaming Business and Lottery Daily, and runs the SBC Awards and the African Gaming Forum. It sold CasinoBeats in January 2025.
Who is behind SBC Events: SBC
SBC Events conferences are organized by Sports Betting Community Limited, founded in 2009 by Rasmus Sojmark, headquartered in London, United Kingdom.
- Rasmus Sojmark
Founder & CEO
- Andrew McCarron
Managing Director
Upcoming SBC events
Upcoming
- Affiliate Leaders Summit
Affiliate Leaders Summit Lisbon 2027
Side event at SBC Summit
Sep 21–23, 2027 · Lisbon, Portugal
Upcoming
Upcoming
- Dates not announcedSBC Awards Europe 2027Side event at SBC Summit EuropeAmsterdam, Netherlands
- Dates not announcedSBC Charity Boxing Championship 2027London, United Kingdom
- Dates not announcedSBC Summit Americas 2027Fort Lauderdale, United States
- Dates not announcedSBC Summit Tbilisi 2027Tbilisi, Georgia
Past SBC events
Show past events (6)
- Oct 1, 2026Global Prediction Markets Forum 2026Lisbon, Portugal
- Oct 1, 2026INFINITY Lisbon 2026Lisbon, Portugal
- Sep 29 – Oct 1, 2026Affiliate Leaders Summit 2026Lisbon, Portugal
- Sep 29 – Oct 1, 2026African Gaming Forum 2026Lisbon, Portugal
- Sep 29 – Oct 1, 2026SBC Summit 2026Lisbon, Portugal
- Jul 15–16, 2026SBC Summit Tbilisi 2026Tbilisi, Georgia
Questions about SBC
Who organizes SBC Events conferences?
SBC Events conferences are organized by Sports Betting Community Limited, founded in 2009 by Rasmus Sojmark, headquartered in London, United Kingdom.
When is the next SBC event?
The next SBC event in the aliencpa calendar is SBC Summit Europe Amsterdam 2027: Apr 19–21, 2027, Amsterdam, Netherlands.
How many events does SBC run in 2026?
The aliencpa calendar lists 6 SBC events in 2026, in 2 countries (as of Nov 10, 2026).
Where does SBC hold its conferences?
SBC events in the aliencpa calendar take place in Portugal, Georgia, Netherlands, United Kingdom and United States.
Where is SBC Summit held?
SBC Summit takes place in Lisbon, at FIL and the MEO Arena, and SBC has agreed to keep it there through 2030. The 2027 edition runs on September 21–23.
What is the Affiliate Leaders Summit?
It is SBC's affiliate event, held alongside SBC Summit in Lisbon. The first standalone edition in 2026 had 10,000 attendees, including 6,000 affiliates and 3,000 operator representatives, and 150 exhibitors.
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