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Feb222027

Affiliate conference

B2B Marketing Exchange (B2BMX) — conference dates, city and speakers

The main American B2B marketing conference: demand generation, ABM, content, measurement, martech, AI in GTM. From 2026 it runs under the "powered by Advertising Week" brand; there is also a one-day autumn B2BMX Summit inside Advertising Week New York.

This edition

What happens
Keynotes, breakouts, workshops, a vendor marketplace, networking, receptions
Speakers and topics
The opening keynote is by Marcus Collins (culture and behaviour). 7 tracks: AI, GTM strategy, B2B content, CX, measurement and data, martech, leadership.
Sponsors and exhibitors
INFUSEmedia, Activate Marketing Services, Demand.com and others (Platinum/Gold/Silver tiers)
Parties and side events
Evening networking receptions (included in the pass); historically the B2BMX awards (Killer Content Awards, Demand Gen Awards).
Attendance
Not stated (~1,000+ in previous years)

confirmed on official site. Checked on b2bmarketing.exchange

All editions of B2B Marketing Exchange (B2BMX)

EditionDatesPlace
B2B Marketing Exchange 2027Feb 22–24, 2027Carlsbad (California), United States · Offline
B2BMX Summit at Advertising Week New York 2026Oct 8, 2026New York, United States · Offline

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