B2B Marketing Exchange

The main American B2B marketing conference: demand generation, ABM, content, measurement, martech, AI in GTM. From 2026 it runs under the "powered by Advertising Week" brand; there is also a one-day autumn B2BMX Summit inside Advertising Week New York.

This edition

What happens: Keynotes, breakouts, workshops, a vendor marketplace, networking, receptions
Speakers and topics: The opening keynote is by Marcus Collins (culture and behaviour). 7 tracks: AI, GTM strategy, B2B content, CX, measurement and data, martech, leadership.
Sponsors and exhibitors: INFUSEmedia, Activate Marketing Services, Demand.com and others (Platinum/Gold/Silver tiers)
Parties and side events: Evening networking receptions (included in the pass); historically the B2BMX awards (Killer Content Awards, Demand Gen Awards).
Attendance: Not stated (~1,000+ in previous years)

confirmed on official site. Checked on b2bmarketing.exchange