Case summary
- Offer type: Nutra
- Offer: Alpha
- Geo: Mexico
- Source: Facebook
- Bid: 10-13$
- Affiliate network: Lemonad
- Period: 05.22-01.23
- Spent: 23000$
- Income: 47886$
- Profit: 25000$
Campaign setup
Team Synergy have previously worked with GEO Mexico in other areas. GEO is active, the offer is fresh, and the affiliate program has been tested for years. The team started experimenting with a craft promo + creos for other Spanish-speaking GEOs. In general, the emphasis was on adult approaches with a corresponding description. Publishers began with a rate of $10, with a gradual increase in volumes, and CPL reached a rate of $13.
During the six months of spent period, of course, many creo approaches were tested. After all, no matter what unique approach you exploit, sooner or later the same fate awaits them all, new creos are constantly needed.
Publishers checked both teasers and hot ladies with ambiguous texts. But the coolest indicators were for approaches with older men and young mean girls. CTR for these creos is 18% on average.
Publishers operated with fairly simple texts that allowed a creo to live a "long life" “While you think, others are already using it” or “You can do this several times in a row”. There are no trigger words, but the meaning is clear to everyone. Their survivability is average, so the team launched creos again.
The type of accounts was selected depending on the realities: new-and-clear, as well as trust accounts. We hope it is no secret to anyone that they are more trustworthy. Of course, anyone who interacted with Facebook understands that this source requires a lot of attention - bans of Business Managers, risks, policies, pre-authorizations - this is all an integral part of the process of working with the source.
The team scaled the scheme by loading new accounts, and started on small budgets ($10-15 per adset), with a gradual increase.
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Summary
Mexico is considered the TOP GEO in the nutra offer type. It is crucial to find your approach and consider the nation's mental characteristics. If you operate with a bright, catchy creo, provide locals with a good discount, visually reflect the drug's effectiveness, add hot promo content, and convey the “before/after” story, then the result will satisfy you. Less attention can be paid to issues of the environmental friendliness of the product and the medical rationale for the benefits.
Usually, in adult, it is customary to target the age 35-40+, but we have separately identified an audience of 50+ and received pleasant indicators in terms of approval and redemption levels - creo + landing in terms of text and visuals. The approach works for other GEOs as well - tested - so test it on your offers.