Case summary
- Offer type: Nutra
- Offer: W-Loss CH
- Geo: Switzerland
- Source: Facebook
- Antidetect: Octobrowser
- Period: 15.03.23-25.04.23
- Spent: 6980 USD
- Income: 13365 USD
- Profit: 6380 USD
As a traffic source, managers operated both their own and Shake Promotion promos. If managers took a promo from the third side, they were further reworked: they changed the visual, updated the characters, and added live photos to the comments.
A common approach united all the promos used for running affiliate traffic - these are personal blogs with a history of losing weight. Heroes everywhere tried to look for fresh, not old-fashioned: Tik-Tok, Instagram.
Initially, managers tested transit pages + landings to find pages that hook people better.
Creatives
The team tested different approaches. The main ones are "classic", gorgeous girls with results and before / after.
Also, in addition to teasers, video creatives were used. Videos were converted both with and without text. The main thing was to create a good title and description.
Setup
Managers ran affiliate traffic on 35+ girls. The placement target was set wide, allowing Facebook to find the right audience.
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The scheme was operated like 1-2-1 or 1-3-1. Campaign level budget. Initially, the team put up small cash - 70-120 USD. Further, managers switched to medium budgets - from 200 to 350 USD.
As the results progress, team kept the average price of a lead in the region of 6-7 USD. The best envelope time for campaigns is from 6 am to 11 am, and the next wave is from 5 pm to 10 pm.
Conclusion
It will be quite easy to achieve the same result, because only classic weight loss approaches are used here, and the creatives were not particularly difficult. The main thing is how to work with the promo. Good luck, have fun!