MGID for Publisher in {{year}}. How to Monetize Your Website with MGID: A Step-by-Step Guide

MGID isn’t some fly-by-night operation. It’s a beast in the native ad space. For experienced webmasters and SEOs who know how to drive traffic, it’s a goldmine if you know how to set it up correctly. Whether you're running a news aggregator, a niche blog, or a viral content site, this guide is going to show you how to squeeze every cent out of your traffic with MGID.

What Is MGID and How Does It Work for Publishers in {{year}}?

• 100% Transparency: No hidden terms or black-box mechanics. What you see is what you get — in real time.
• Total Control: You decide where ads appear, what formats are used, and which creatives are allowed.
• Brand-Safe Ad Content: MGID pre-screens ads to ensure they meet quality standards and don’t damage your reputation.
• Competitive RPMs: With direct deals from both local and international brands, MGID helps you earn more per impression.
• User-Centric Formats: Native and display units are designed to blend with your content and adapt to your audience’s behavior.
• Enhanced User Experience: Less bounce, more engagement. Ads that don’t feel like ads.
• Robust Analytics & Optimization: Real-time dashboards and A/B testing help you squeeze every dollar out of your traffic.
• AI-Powered Algorithms: MGID uses machine learning to match ads that not only convert but also preserve user retention.
• 100% Fill Rate: Native, display, and video — MGID combines direct and programmatic demand to make sure every ad slot earns.
• AdSense Friendly: You don’t need to drop Google. MGID works smoothly alongside AdSense, helping you maximize RPM without risking penalties.
• Strong Advertiser Demand: If you’ve got traffic, MGID has ads for it. From premium campaigns to niche verticals, they cover the spectrum.
• Reliable Payments: Net-30 payouts. No endless email chains or chasing account reps. You get paid on time, period.

Step 1: The Signup (and The "Passport" Hurdle)

Step 2: Site Approval and Requirements valid for {{year}}

MGID Publisher Site Requirements Checklist

• Traffic: You need at least 5,000 unique daily visitors. (Some exceptions for quality niche sites, but aim higher.)
• HTTPS: Your site must use a secure HTTPS connection. Old-school “http://” won’t cut it.
• Unique Content, No Crap: Every article has to be original. Scraped, spun, or duplicated content? Forget about it. Say no to clickbait, fake news, and anything that smells like garbage.
• Zero Adult, Zero Blackhat: No adult or sexually provocative stuff, no illegal content, torrents, warez, or shady downloads. Keep it clean for both users and algorithms.
• No Gore, No Horror: If your site’s full of grisly accident pics or surgical horror galleries, MGID is not your dance partner.
• Content Structure: Minimum 30 legit articles (at least 500 words each), regular publishing history, and your last post should be fresh—within the last 7 days.
• Good UX: Fast loads, stable layout, working navigation. If half your buttons are broken or your site design feels like a throwback to GeoCities, sort it out first.
• High-Quality Media: Only crisp, high-res images and videos—no pointless blurring unless you're protecting privacy.
• Social Traffic? Clearly provide your social source link if that's your main audience driver.
• Ads in Moderation: Ads (including MGID and others) can't overwhelm the content—no more than 30% of page space is ads. And no intrusive pop-unders or hard-to-close pop-ups.
• Ad Placement: Leave at least 200 words (or 1,000 characters) between in-article ads. Each MGID widget must have its own unique code if you’re running multiple widgets.
• Widget Integrity: Don’t let other scripts or ad units mess with MGID’s performance or stats tracking. No shenanigans with “prohibited placements.”
• Privacy and Cookies: Your site must feature a clear privacy policy, and you need a cookie consent message if you’re gunning for European traffic.

Step 3: Setting Up Your Widgets (Where the Magic Happens)

Choosing the Right Ad Unit

1. Under-Article Widget: The classic. Sits at the bottom of your post. Users finish reading your content and look for something else to click. This is high CTR territory.
2. In-Article Widget: Breaks up long text. Great for keeping engagement high on long-reads. Actually, there was a solid thread on Reddit where a publisher with so-so results said their MGID manager recommended going with a combo: MGID Story plus in-article widgets. After rolling them out, the guy reported a massive boost—visibility rate and RPM both jumped by 35–40%. Not bad for what amounts to a couple extra lines of code!
3. Sidebar Widget: Good for desktop traffic, but remember, most of your traffic is probably mobile. Don’t bank on this for huge revenue.
4. Header Widget: High visibility, but risky. Don’t annoy users the second they land.

The "Smart Widget"

AMP and Instant Articles

• For AMP: They have specific amp-embed codes.
• For FB Instant Articles: They have compatible HTML code blocks. Don’t lose revenue just because you want your site to load fast. Use the adapted codes.

Step 4: Placement Strategy (Don't Be Greedy)

• Stacking with AdSense: Place your AdSense blocks in the high-value spots (above the fold or mid-content). Place MGID native widgets below the article or in the sidebar. This setup allows you to capture revenue from users who are "blind" to banner ads but are interested in content recommendations.
• Internal Recirculation: MGID isn't just for sending users away. You can set up "Internal Exchange" units. These widgets show your own articles alongside paid ads. This boosts your pageviews per session, signals to Google that your site is engaging, and eventually leads to more ad impressions. It’s a win-win.

Step 5: Optimization and Juice

• Low CTR? Your widget title or thumbnail style might not match your site’s aesthetic. Go back to the widget settings and tweak the "Native Style" so the ads blend in better with your editorial content.
• Low RPM? You might be showing ads in low-value geos. Or, your placement is too far down the page where no one scrolls. Try moving the widget up.

How Much Can You Earn with MGID Widgets?

• Under-article widgets on news and entertainment sites often deliver steady RPMs in the $1–$3 range for mid-tier GEOs.
• In-article and smart widgets, especially on high-traffic, content-heavy sites, have been known to outperform the classics if you test positions wisely and tweak the design to blend in just right.
• If your audience is mostly mobile, mobile-specific widgets can quietly lift your earnings thanks to higher engagement on those devices.
• Blend MGID with AdSense and you might see your overall site RPM climb by 20–50% if you set them up not to cannibalize each other.

Conclusion

• Sign up and get verified (yes, do the ID thing).
• Install the Under-Article widget to start.
• Monitor CTR for 3 days.
• If CTR is under 1%, change the widget design.
• Count the money.