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Industry News 0 640 26 may, 2023

Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format

Have you ever heard about Survey Exit, a brand-new ad type in affiliate marketing?  You may use it to connect with individuals who are most interested in your offer since they have already completed surveys on related topics.

Some of you may not fully get the effectiveness of this format since it is new, different, and unique. No problem; we'll show you straight away: Meet a very colorful case study from one of our partner's early tests of Survey Exit. 
Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format
Simply choose Survey Exit from the various formats on the PropellerAds self-service platform to start a campaign. You may experiment with the options listed below:
 
  • Models for Bidding: CPC, SmartCPC, and CPA Goal;
  • Social, giveaway, financial, and other survey types;
  • Creatives: the landing page for your offer.



The display on our self-service platform looks like this:

Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format
The following is how this flow appears:
 
  • An individual responds to a survey on a financial, social, or other issue;
  • The user is sent to your landing page with the offer after completing the survey. Although the majority of offer kinds often pique the attention of the survey exit audience;
  • Only actual people complete surveys, so you can be guaranteed to get only highly engaged, genuine traffic with great conversion rates.

Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format
All marketers already have access to Survey Exit; look for it on your self-service platform.

For a very long time, our advertiser has been using Giveaway offers to great effect. His tested package included the Onclick and SmartCPM formats.

Publisher chose to see whether Survey Exit could do better than Onclick when he was given the chance to be one of the first to test the new format.

Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format So, for the identical Giveaway offer, our partner ran a seven-day test with two ad layouts. Publisher prepared three campaigns since he is aware that Giveaway offers are pertinent to those who are interested in the Finance area as well.

For the Survey Exit campaigns, $1 was the intended cost per convert.

Publisher received the following outcomes in a week:
Case Study: Higher CR and Lower CP with PropellerAds and Survey Exit ad format
What's the overall meaning? 

More impressions were created with the Onclick campaign. This was mostly anticipated since Onclick is intended to have a broad reach.

Comparing conversion rates, it was discovered that the Survey Exit campaign targeting the Giveaway audience had a rate that was about 15 times higher, while the Survey Exit campaign targeting the Finance audience had a rate that was around 22 times higher. 

The cost per conversion for Survey Exit campaigns was 3 times cheaper for the Giveaway audience and 6 times lower for the Finance audience. 

Survey Exit campaigns delivered greater CR while being much less expensive than Onclick.

Isn't that enough evidence? This situation clearly demonstrates that Survey Exit does provide you with the most engaged consumers that actively convert and generate revenue at cheaper prices. Why don't you give it a go for your current campaign?
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Stop buying webinars :) , use budget to launch ad campaigns!

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