Understanding Popunder Ads: Benefits, Challenges, and Best Practices

What are Popunder Ads?

Popunder ads are pop unders, a type of online advertising that opens in a new browser window behind the user’s active tab. Unlike other pop up ads and banner ads that appear directly in front of the content and can be intrusive and annoying, pop under ads sit dormant until the user closes or minimizes their activity, so they’re less intrusive. Popunder ads get click through rates 6 times higher than banner ads. The average conversion rate for popunder ads on some networks is 4 times higher than google ads for the same period.
Popunder ads are a type of display advertising that appears behind the main webpage or multiple landing pages and reveals the fast, landing pages on page itself once the user closes or minimizes their current browser window. This format allows advertisers to reach a captive audience without interrupting their browsing experience, so it’s less intrusive and more effective in grabbing the attention of potential customers. Popunders and fast, landing pages on page and landing pages can be set to launch automatically or on click, so marketers have flexibility in creating different pop ad formats and campaigns for different goals.

<amp-img alt="Imageе 0 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 0 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1270" height="671" src="https://aliencpa.com/img/news_199/image2.png"></amp-img>
 

Popunder Ads Definition and Explanation

Popunder ads are a type of online advertising that opens in a new browser window behind the current tab. Unlike popup ads that interrupt the user’s browsing experience by appearing in front, popunder ads sit dormant until the user closes or minimizes their active window. This ad is triggered by user action, like clicking a link or trying to leave a site, so it’s non intrusive.

For affiliates, popunder ads have an extra advantage. They allow users to complete their task without interruption, so a smoother browsing experience. Once the user is done with their main activity, the popunder ad appears, so the user is more likely to engage. This delayed exposure can lead to higher conversion rates as users are more likely to interact with the popunder ad networks, when they’re not busy with something else.

<amp-img alt="Imageе 1 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 1 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1065" height="682" src="https://aliencpa.com/img/news_199/image8.png"></amp-img>
 

Popunder vs Popup Ads

Popunder ads and popup ads are both popular ad formats but they’re very different in approach and user experience. Popup ads appear directly in front of the current tab, often interrupting the user’s activity and annoying them. This intrusive nature can lead to negative brand perception and high bounce rates.

Popunder ads open in a new browser window behind the current tab. This gentle approach allows users to continue browsing without interruption. The popunder ad sits dormant until the user closes or minimizes their active window, then the ad appears. This non intrusive nature is why many advertisers prefer popunder ads as they won’t annoy users and will be viewed in a good light.

<amp-img alt="Imageе 2 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 2 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1142" height="448" src="https://aliencpa.com/img/news_199/image5.png"></amp-img>
 

Popunder ads

1. More visibility: Popunders have a higher chance of being seen by users since they open in a new window, not easily dismissed like other ad formats.

2. More user engagement: As popunders appear behind the main page, users are more likely to interact with them, so higher click through rates.

3. Better targeting: Popunder ads can be targeted by demographics, interests and browsing history, so more relevant and effective.

4. Cost effective: Popunders have lower cost per click (CPC) compared to other ad formats, so a good option for advertisers with limited budget.

5. Multiple placement options: Popunder ads can be placed on many websites and platforms, so wider reach and more audience targeting.

Popunder Ads Features:

• Location: They appear behind the main browser window.

• User Experience: They don’t interrupt users, so a smoother browsing experience than popup ads.

• Effectiveness: They capture attention as user is wrapping up their main activity.

Compared to Popup Ads:

Both popup ads and banner ads have been around for a long time but are seen as intrusive and can harm the user experience. Popup banner ads are more intrusive and can harm the brand. Popunder banner ads are a more gentle approach that doesn’t interrupt the user’s browsing experience. This can lead to better brand perception and higher engagement rates. Using whitelists can improve the ROI of popunder ad campaigns. Mobile devices and desktop campaigns should be optimized separately for better performance.

<amp-img alt="Imageе 3 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 3 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="995" height="314" src="https://aliencpa.com/img/news_199/Screenshot_1.png"></amp-img>

Popunder ads fit into the browsing process and their gentle nature makes them a good tool for advertisers and publishers.

<amp-img alt="Imageе 4 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 4 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1009" height="403" src="https://aliencpa.com/img/news_199/image7.png"></amp-img>
 

Popunder Ads Benefits

1. Advertisers and Publishers advantages

• Targeted Traffic: Popunder ads allows advertisers to send traffic to specific niches, so they can target better.

• Monetization: Publishers can monetize incoming traffic without disrupting their page layout.

• More Engagement: By appearing in the background, popunder ads bypass “banner blindness”, so more likely to be seen.

2. Wider Targeting Options

Popunder ad networks have advanced targeting options to fine tune ad campaigns. Options include geography, os, browser type, device, so more control over the target audience.
 

3. Ad Blockers

Ad blockers remove intrusive ad formats like popup. Popunder tabs and pop under various ad formats and networks use anti-blocking technology, so these ads and other pop under ad formats and popunder tabs and pop under various ad formats and networks’ pop ad formats can bypass filters and reach users better.
 

4. Better Security and Traffic Quality

Top ad networks have anti-bot solutions inside the advertising network, so 100% quality traffic by filtering out bot traffic. Advertisers connect with real users and get more conversions.
 

5. Cost Effective

Popunder ads are one of the cheapest formats based on CPM (Cost Per Mille), Tier 3 top traffic sources start from $0.5 per 1,000 impressions. Native ads are cheap so good for big campaigns.

<amp-img alt="Imageе 5 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 5 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1496" height="681" src="https://aliencpa.com/img/news_199/image9.png"></amp-img>
 

Popunder Ads Challenges

1. Ad Blocking Technology

While there are workarounds for pop campaigns, ad blockers are a big obstacle, so popunder campaigns reach is limited.
 

2. Fragmented Audience

Big but scattered online audience makes it harder for an affiliate marketer to target specific than social advertising network, affiliate marketing, advertising network, and media.
 

3. Bot Traffic Risks

Despite anti-bot measures are getting better, popunder ad networks should always be on the lookout for bot traffic and fraud.
 

4. Negative Perception

Some users view pop ads—any pop ads or pop ad networks or any ad type or any pop ad type or campaigns or ads or any pop ads or pop ad networks or of any kind—as intrusive and can affect brand perception. But with proper execution of pop ads, the risks can be minimized.
 

5. Popunder Traffic Issues

Popunder traffic is effective but can be affected by these common issues market trends that advertisers should be aware of:
 

• Ad Blockers: Many users use ad blockers to block popunder ads. This can reduce the reach and effectiveness of popunder ad campaigns.

• Bot Traffic: Popunder traffic can be bot traffic, which can waste ad spend and skew performance metrics. Use ad networks with strong anti-bot solutions.

• Low Quality Traffic: Not all popunder traffic is the same. Some sources may provide low quality traffic, fake users or bots which can kill the ROI.

• Ad Fatigue: Users can get desensitized to popunder ads over time, so ad creatives and targeting should be refreshing alternative regularly to minimize this issue.

<amp-img alt="Imageе 6 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 6 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1178" height="725" src="https://aliencpa.com/img/news_199/image6.png"></amp-img>
 

How to Run a Successful Popunder Campaign

1. Landing Page Strategy

• Create multiple landing pages and A/B test to find the best design.

• Load time should be under 1 second to catch user attention before they lose interest.

• Clear and concise message and prominent CTA.

2. Use Trackers

Trackers to monitor the campaign performance and get data on clicks, conversions and ROI. This data will help you to optimize better.
 

3. Target by GEO

Geographic targeting allows advertisers to target audience by their geographical location and focus on countries with social traffic and high conversion potential. Test across different countries to see geographical location and market trends and find the most profitable markets.
 

4. Refine Targeting Options

Monitor and adjust device, browser and behavioral targeting to improve engagement. Optimization is key to maximize results.
 

5. Spy on Competitors

Use spy tools to analyze competitors ad campaigns, get insights on their ad copy, landing pages and targeting. This will help you to inform and optimize your own campaign.
 

6. Set Frequency Caps

Set ad impressions per user to maintain good will and avoid overexposure. 1 impression per day is often enough.
 

Choosing the Right Ad Network for Pop Ads

Choosing the right ad network is important for your pop ad campaigns. Here are the key factors to consider when choosing an ad network:
 

• Ad Inventory: Look for an ad network with large inventory of popunder ads. Diverse inventory means your ads will reach a broader audience.

• Targeting Options: Advanced targeting options like geo targeting, device targeting and interest targeting are a must to target the right audience. Choose an ad network that has these options.

• Pricing Models: Flexible pricing models like CPM (Cost Per Mille), CPV (Cost Per View) and CPA (Cost Per Action) so you can choose the right payment structure for your campaign goals.

• Ad Format: Choose an ad network that offers multiple ad formats like popunder ads, popup ads and interstitials. This will allow you to test different formats to see what works best.

• Customer Support: Good customer support including dedicated personal manager and 24/7 support can make a big difference in managing and optimizing your campaigns.

• Reputation: Research the ad network’s reputation by reading reviews from other advertisers. A good and trustworthy ad network is important for your campaign success.

By considering these factors you can choose an ad network that fits your needs and maximize your popunder ad campaigns.
 

Popular Verticals and GEOs for Popunder Ads

Top Verticals:

1. Finance (e.g. investment offers)

2. Sweepstakes (e.g. contests and giveaways)

3. Online Gaming (iGaming) (e.g. casinos, poker, sports betting)

Each of these verticals requires minimal actions for conversions like signups or app installs on mobile devices.

<amp-img alt="Imageе 7 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 7 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1024" height="343" src="https://aliencpa.com/img/news_199/image1.png"></amp-img>
 

Top GEOs:

• Tier 1 Countries (US, UK, Australia): High quality traffic with high competition.

• Tier 2 Countries (Brazil, China, France): Balance between cost and quality.

• Tier 3 Countries (India, Pakistan, Nigeria): Cost effective for large scale campaigns.

<amp-img alt="Imageе 8 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 8 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="892" height="465" src="https://aliencpa.com/img/news_199/image3.png"></amp-img>
 

Pricing Models for Popunder Ads

Popunder ads are available in multiple ad formats under different pricing models and structures to give advertisers flexibility:
 

• CPM (Cost Per Mille): Payment per 1,000 impressions, good for brand awareness campaigns.

• CPC (Cost Per Click): Payment only for clicks, good for traffic driving.

• CPA (Cost Per Action): Payment for user actions (e.g. purchases, signups), high ROI but requires precise targeting.

For large scale campaigns CPM is often preferred as it’s cost effective especially in broad GEOs.
 

Popunder Optimization

To get more out of it consider:
 

• Automated Optimization Tools: Platforms like Adsterra have auto-optimization features to improve your campaign performance.

• Network Collaboration: Ask for whitelist suggestions to find high engaging traffic sources.

• Continuous Testing: Iterate and refine campaigns to stay ahead of the game in a changing market.

TOP 20 Popunder Ads Platforms

Choosing the right platform is important for popunder advertising success. Below are 20 of the top popunder ad platforms:
 

• Adsterra – Full network with advanced targeting and auto-optimization.

• Propeller Ads – Big audience and self-serve tools.

• Adcash – High performing campaigns with anti-fraud.

• ExoClick – Robust targeting and broad traffic sources.

• PopAds – Fast approval and high quality traffic.

• HilltopAds – Global traffic and anti-adblock.

• AdMaven – Multiple ad formats including high converting popunders.

• Zeropark – Buy popunder traffic with real-time bidding.

• RichAds – Optimized campaigns with AI and smart targeting.

• AdsCompass – Traffic quality and user friendly campaign management.

• Clickadu – Competitive rates and high CTR for popunder ads.

• RevenueHits – Performance based models for max ROI.

• Traffichaus – Premium traffic sources for various verticals.

• TONIC. – Geo targeting and source level management.

• Adster – Monetizable ad formats for both advertisers and publishers.

• MegaPush – Push and popunder ads to expand your reach.

• Popunder.net – Non-intrusive popunder traffic only.

• BidVertiser – Cost effective campaigns across niches.

• Adbuff – High quality traffic and easy to use.

• 202Clicks – Simple campaign creation with robust targeting.

<amp-img alt="Imageе 9 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" title="Imageе 9 to news &laquo;Understanding Popunder Ads: Benefits, Challenges, and Best Practices&raquo;" layout="responsive" width="1058" height="558" src="https://aliencpa.com/img/news_199/image4.png"></amp-img>

Each platform is for different advertising needs so choosing the right one for your goals is important for popunder ad performance.
 

FAQ

What are popunders, how do they work?

Popunders are a type of ad that opens in a secondary browser window underneath the main browser. They appear as a full page ad when the browser restrictions closes or minimizes the primary new browser window so the user’s browsing experience isn’t interrupted.
 

Are popunders good for all industries?

Pop and pop ad campaigns can work for all industries, online gaming, social traffic and e commerce and, especially e commerce for businesses that want to buy traffic, get high traffic volume traffic or promote specific offers. But success of pop and google ads and other pop ads and ad pop campaigns in e commerce still depends on targeting, ad quality and market relevance.
 

How to track popunder ads performance?

Most ad networks provide detailed analytics to track performance metrics like impressions, clicks, conversions and ROI. Integrating third party tracking platforms into your affiliate marketing network, marketing or advertising network itself can help you to analyze and optimize campaigns.
 

Are popunders intrusive?

While popunders and native ads are less intrusive than popups, they can still be perceived as intrusive by some users. Being relevant, maintaining ad quality and following ad network guidelines can help to improve user perception of mobile pop ads and native ads.
 

How to target the right audience with popunders?

Use advanced targeting options provided by ad networks like geolocation, device types, and operating system, systems and user behavior. Test and adjust your targeting criteria regularly to reach the right target audience and expansive audience.
 

What is Popunder?

A popunder is a type of internet ad that opens in a whole new window or tab, usually behind the active window. Unlike popups which appear in the foreground, popunders stay hidden until the user closes the new window or minimizes their current session, so they are less intrusive.
 

What is the Difference Between Pop-Up and Popunder?

The main difference is their placement and visibility. Pop-up ads appear immediately over the content or web page the user is viewing, interrupting the browsing experience. Popunders are less intrusive because they open behind the current browser window and become visible only when the active window is closed or minimized.
 

Do Popunders Still Work?

Yes, popunders are still a working online ad format, especially for campaigns focused on popunder traffic sources driving conversions more bot traffic from other desktop traffic sources, popunder from more bot traffic from more premium desktop traffic sources, generating leads buy traffic or promoting offers. Their less intrusive nature makes user more receptive to mobile pop ads and their ability to bypass ad blockers makes them a preferred option for advertisers looking for high engagement with desktop pop traffic alone.
 

What is Popunder Format?

Popunder ads are served in a separate browser window or tab that the user doesn’t see immediately. These ads can be a landing page or a promotional website and the format is optimized to capture the user’s attention once their current browsing activity is done. This delayed exposure increases the chances of user interaction.
 

What is Popunder Traffic?

“Popunder advertising” popunder traffic or advertising. popunder traffic or advertising traffic means the traffic volume of visitors bot traffic driven to a website or landing or web page through popunder ads. This type of popunder advertising traffic volume or advertising traffic is valuable for advertisers as it usually comprises of users who will engage with the advertised offer when they see it.
 

Are Popunder Ads More Intrusive Than Pop-Up Ads?

Popunder ads are generally less intrusive than pop-ups because they don’t interrupt the user’s immediate browsing experience. Unlike other pop ads, or pop up ads, pop unders or banner ads that appear suddenly in the user’s view, pop under ad, they stay in the background and allows for a smoother interaction with the main content.
 

What are Pop-Up and Popunder Blockers?

Pop-up and popunder blockers are tools or features in web browsers that prevent these types of ads landing pages from opening. They aim to improve the user’s browsing experience by stopping unwanted or excessive, or popup and popunder ads on ads landing pages., popup and pop unders on ads landing pages and popunder ads landing pages are campaigns and advertisements but can limit advertisers’ reach potential customers.
 

What is a Pop in Advertising?

"Pop" means automated ads, usually pop-ups or popunders, that open new windows or tabs for advertising or affiliate advertising network promotional purposes. They are used in digital marketing and advertising and affiliate advertising network as, to draw attention to a specific ad type, offer or an affiliate network marketing campaign.
 

Why Use Popunder Ads?

Popunder ads offer a balance between visibility and user engagement for affiliate marketers. By using pop ads that appear after the primary browsing activity, pop ads, they don’t interrupt the user’s experience while still getting high visibility and click-through rates. They are great in creating additional touchpoints for advertisers in competitive markets.
 

Conclusion

Popunder ads have been around for a long time, and are a viable and cost effective way for affiliates, affiliate marketers, advertising network, affiliate marketers themselves, webmasters and marketing specialists to drive traffic, generate leads and build brand awareness. By following best practices and using insights from top performing pop ad networks, you can maximize this ad format and stay competitive in today’s digital marketing landscape.

Looking for premium pop traffic sources to launch your campaign? Check out top popunder ad affiliate networks and start optimizing pop under ad and as premium pop traffic, sources and using pop under ad and as premium pop traffic, sources for your advertising now.