What's New?
The update, spotted by PPC pro Saqib Syed, introduces a guided experience called "Simplified Conversion Measurement Setup." This isn't just a UI refresh — it's a full instructional wizard to help advertisers get their conversion tracking in place without confusion.
Key Features of the New Flow:
Clear Step-by-Step Walkthrough
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Each phase of the setup is broken down visually with clear labels: leads, purchases, etc.
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A "Get Started" button kicks off the process inside the Conversions tab.
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No-Code or Manual Event Creation Options
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You can now choose to create a new event without any code, or go the manual route.
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Google gives clear options for using existing triggers or building new ones.
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Clean Manual Setup Interface
- For those using GTAG, Google Tag Manager, or email instructions, the layout is cleaner, more structured, and easier to follow.
- "Use This Event" and "Cancel" buttons provide simple next steps.
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"Save and Continue" and "Back" buttons make it easy to correct mistakes or change direction mid-setup.
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Helpful tooltips and toggle explanations provide additional guidance.
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Why This Matters
Conversion setup can be one of the most frustrating parts of running Google Ads — especially for small businesses or marketers without a developer on call. By walking users through the process step by step, Google's hoping to:
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Reduce setup errors
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Increase adoption of proper measurement
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Encourage use of its automated event creation tools
What's Next?
It's unclear whether this is just a limited test or part of a phased global rollout. But if history is any guide, Google tends to slowly expand these UI experiments across accounts over time.
For now, if you see the new "Simplified Conversion Measurement" label in your account — try it. The process is smoother and far less intimidating than older conversion flows.