Howdy guys! Get it as fast as possible, an actual case by AdsEmpire media buying team. The core of the case is the OneNightFriend dating offer for the United Kingdom (UK), the source is "immortal" pushes, the profit is 600 USD for 5 days of the running campaign. How does the offer test out on a ready-made source and affiliate bundle, let's roll the express case together.
The case author is a publisher from the internal AdsEmpire media buying team. The affiliate network constantly takes a lot of dating and adult offers for checking, and its own "dream team" of publishers empirically removes sweet offers from illiquid ones. The selected case is not like the others — when an offer is tested on a trusted source and operating links, then the test format is different. The team shares a ready-made affiliate bundle and a case on how to make easy cash in 5 days! How it was, let's examine.
Britain wasn't chosen randomly, there was already a team discussion that English-language GEOs run effectively for the selected offer. The UK test was conducted for the first time. The author chose a small budget for the first launch to check the waters. When you run push notifications for 1+ year, you already roughly understand what to expect. Over the entire period in affiliate marketing, the author periodically purchased push traffic from various sources, and in this case, the webmaster was running via the TacoLoco grid.
When you launch an unknown offer type, you always prepare a few creatives to choose from and survey what hooks on. However, if you have already run affiliate traffic effectively in the dating niche, you probably keep the image that collected the cherished leads at hand. The author didn't bother and took creos from a trust library, which has already proven itself perfectly. With a ready-made creo, a verified source, and a vague understanding of rates and affiliate traffic, getting a good bundle was a piece of cake.
Tip: When uploading push traffic, it is recommended to use real photos, preferably a selfie. Tests have shown that “glossy” images do not hook the audience vastly
Here is a picture that brought him what we are analyzing this case for:
The author recalls the value of a pre-land for the dating offer type, as it allows you to "warm up" the audience isolating unnecessary traffic. Do not use a lot of questions for the pre-land — a maximum of 2-3 questions is enough.
Campaign setup
When setting up an ad cabinet, we select the platform, OS, GEO, and CPC value. In addition, the author sets a daily limit so as not to exceed a budget. In the TacoLoco grid, the target setting looks like this:
The webmaster ran ads for mobile gadgets with any OS. Country - Britain. He set the CPC rate at $0.12. And as a daily limit, the author set $120.
In the TacoLoco account, you can preview the advertisement that users will see. This is convenient since you immediately realize how your ad will look for target users. Here's what his creos looked like:
Results
For 6 days of ads running, publisher invested $468. At the same time, he hooked 310 conversions, and the total income was $1085.
Given the small budget, easy-to-launch option, and ready-made approach, the result in 5 days can be considered "not bad". How to turn 600 USD into 6000 USD or more, you won't know until you test the bunch on your ad cabinet. First and foremost, do not hide from the AdsEmpire manager, and do not hesitate to ask questions. The next step is to scale the bundle:
Launch several similar creos;
Launch a smart creative in other sources;
Raise the budget for daily spent.
As you noticed, there was only one creative in the case. Is there any special magic why he got easy cash promptly? Not at all. It's just that creos have already operated on previous offers, and professional publisher laziness did not allow the hero to start creating numerous creos, preferring the moneymaking version.
Case creo well-operated in TacoLoco. The author has been cooperating with this advertising network for a long time. And although TacoLoco hides the sources of its push traffic, the publisher manages to launch more than one profitable bunch. For testing other creos, stick to the principle: one creative, one campaign
The author of the case recommends using unretouched photos of “cover girls” in creos. However, this is not a pattern, you need to test perpetually. In this case, a successful shot turned out the first time.
So guys, high ROI is not always achieved with blood, sweat and tears. Sometimes it's luck, a toy experience, and a trusted source where you already navigate like a fish in water. But even if the first creo doesn't take off, don't worry. Change creo, switch approach, swap strategy. The road will be mastered by the walking one, so everything should work out for you too!
Write in the comments what do you think about this case? Perhaps you have some questions? Feel free to ask!
