This review looks at its features, usability, payment systems, pros and cons and how to succeed with ClickBank in 2025, especially for new affiliates through free training . Whether you’re an experienced marketer or just starting out, this guide will help you understand how ClickBank works and how you can make the most of it.
What Is ClickBank?
ClickBank is an established affiliate network and ecommerce platform that connects digital product creators with affiliate marketers. The platform is a ClickBank affiliate marketplace where affiliates can find and promote a wide variety of products, from online courses to exercise programs and software. Product creators use ClickBank to sell their products while benefiting from the large network of affiliates driving traffic to their sales pages.
ClickBank Features:
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Affiliate Marketplace: A huge selection of digital products across many niches.
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HopLink Generator: Creates trackable affiliate links to monitor your activity. You need to create a tracking link as an affiliate to track sales and earn commissions.
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Built-in Analytics: Allows you to track clicks, conversions and revenue in real-time.
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Ease of use: Intuitive dashboard for quick navigation and campaign management.
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Global Reach: Operates in over 200 countries, connecting affiliates with international audiences.

A Product Marketplace for Affiliate Marketers
Unlike traditional affiliate platforms, ClickBank is a dynamic product marketplace that bridges the gap between affiliate marketers and digital product creators. With a huge array of products including e-books, software and membership sites, ClickBank gives affiliates a treasure trove of products to promote. The platform’s user friendly interface makes it easy to browse through various categories so affiliates can find products that match their niche and audience.Affiliates can easily navigate the marketplace, using filters and search options to find offers. This ease of use means even new to affiliate marketing can find and start promoting products to make sales . By using ClickBank’s vast selection, affiliates can diversify their promotional efforts and cater to a wide range of interests and needs within their audience.
How Does ClickBank Affiliate Network Work?
ClickBank makes affiliate marketing and ecommerce easy, offering a comprehensive affiliate program for both affiliates and product owners . Here’s a breakdown for both affiliates and product owners:
For Affiliates:
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Sign Up: Create an account in minutes.
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Find Products: Browse thousands of products in the ClickBank marketplace. Use filters to search by category, Gravity score (a metric that shows product popularity), and commission rate. A high Gravity score means a product has many unique affiliates making sales recently. ClickBank also provides various metrics for product evaluation, such as EPC (Earnings Per Click) and APV (Average Per Visitor) to help affiliates assess product profitability.
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Generate Links: Use the HopLink Generator to create affiliate links.
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Promote: Drive traffic to your affiliate links via content marketing, ads, email campaigns or social media.
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Earn Commission and Get Paid: Once a customer buys through your link, you earn a commission and get paid. Affiliates can expect to earn commissions ranging from $15 to $50 for a single sale depending on the product's price and commission rate. The ‘Gravity Score’ helps affiliates determine the sales performance of ClickBank products, making it easier to choose high performing products.
For Product Owners:
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List Your Product: Pay a one time $49.95 activation fee to list your product.
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Set Pricing and Commission: Decide the retail price and affiliate payout (up to 75% is possible).
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Upload Sales Pages: Make sure your sales pages are optimized to convert. ClickBank supports upselling to increase cart value.
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Leverage Affiliates: Affiliates promote your product for commissions and drive sales for you.
How ClickBank Works as an E-Commerce Platform
ClickBank is an ecommerce platform that makes it easy for both digital product creators and affiliate marketers. For product owners, ClickBank handles everything from payment to customer support and product delivery. This means creators can focus on building high quality products while ClickBank takes care of the logistics.For affiliates, ClickBank provides a wealth of tools and resources to help them promote. The platform’s tracking links, promotional materials and analytics allow affiliates to track their campaigns and make data driven decisions. By simplifying ecommerce, ClickBank lets affiliates focus on traffic and conversions and increase their earnings.
Pros and Cons of ClickBank
Pros
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Thousands of Digital Products: Easy to find something that matches your niche.
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Higher than Average Commission Rates: Up to 75% commissions on many products. ClickBank offers commissions that can range from 1% to 75% to affiliates for each sale they generate.
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Easy to Get Started: No approval process for affiliates, most offers are available to promote without approval.
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Global Audience: ClickBank operates globally, you can target multiple markets.
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Payment Reliability: Weekly payments via direct deposit, wire transfer or checks.
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Common Practices and Trends: Higher commission rates and ease of entry are common practices that make ClickBank popular among affiliates.
Cons
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Quality Control Issues: Some products are low quality and can harm your reputation as an affiliate.
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Vendor Fees: Vendors are charged $1 + 7.5% per sale, plus the activation fee.
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Saturation in Some Niches: High performing products can be competitive.
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No Physical Products: Primarily digital products, may not appeal to all marketers.
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Product Quality and Competition: Affiliates may face product quality issues and competition in saturated niches.
Why Choose ClickBank Over Amazon Associates?
When comparing ClickBank to Amazon Associates, several advantages make ClickBank a better choice for affiliates. Firstly, ClickBank affiliate offers higher commission rates, some products up to 75% commission compared to Amazon’s lower rates, making it a great platform for media buying opportuniti . This higher earning potential can make a big difference in an affiliate’s income.
Secondly, ClickBank has a wide range of affiliate products, digital goods and membership sites that are not available on Amazon. This variety allows affiliates to find unique and niche specific products that resonate with their audience. ClickBank is also an affiliate marketing platform, with tools and resources designed to help affiliates find and promote products.Lastly, ClickBank’s customer support is top notch, helping both affiliates and product creators succeed. This level of support means any issues or questions are answered quickly, making ClickBank a reliable choice for affiliate marketing.
Get Paid: Payment System
ClickBank has flexible and reliable payment options, including on time payments, for both affiliates and vendors, making it easy to more money online. Payments are processed weekly or bi-weekly and you can choose and change from:
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Direct Deposit (available in select countries)
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Wire Transfer
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Checks
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Payoneer (for global users)
Minimum payout is $10 and payments are prompt, making ClickBank good for those who value financial reliability.
ClickBank as an E-commerce Platform for Digital Product Owners
ClickBank is an e-commerce platform designed for digital content creators to sell their products and services. It’s an all-in-one solution for online transactions, so product owners can focus on creating and marketing their offers. By adding your product to ClickBank’s database, you get access to a network of affiliates who can promote your product and ClickBank will handle checkout and ecommerce processes. This includes payment processing and customer support. ClickBank holds back a standard commission of 10% to cover possible refunds or chargebacks from customers.
Product owners should make sure to create high quality products and optimize their sales pages to maximize their success on the platform.
To get started, product owners need to pay a one-time activation fee of $49.95. Plus ClickBank charges a $1 fee plus 7.5% commission on each sale, a scalable pricing model for vendors. This makes ClickBank a good option for information product owners who want a simple and efficient way to monetize their digital content globally.
Usability, Traffic and Resources
ClickBank is very usable. The dashboard is beginner friendly for both new and experienced users. Key features like the affiliate marketplace, payment tracking and promotional tools are easy to use and help you generate traffic. To drive more paid traffic to ClickBank offers, consider using SEO and social media marketing. Having a functional and user friendly landing page increases the chances of converting visitors into customers, so it’s a crucial step to success.
Resources for Success:
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Training: Tutorials, guides and videos to help affiliates and vendors use the platform.
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Forums: Chat with other affiliates, share tips and troubleshoot.
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Support: A support team is available to answer questions so you can focus on your campaigns.
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Other Content: Add other content like videos and social media posts to increase engagement and reach.
Real Results
ClickBank has helped thousands of affiliates and product creators achieve their goals. Here are a few examples:
- Top Affiliate: Jenna R., a blogger, earns over $15,000/month promoting health related ClickBank products on her blog and YouTube channel. By creating valuable content she has built an audience that trusts her recommendations.
- Product Owner: Mike T. used ClickBank’s ecommerce platform to sell his digital fitness course and earned over $500,000 in his first year.
- Newbie Turned Pro: Start-up marketer Alex G. went from $0 to $6,000/month using ClickBank’s easy to use features and training tutorials.
How to Succeed with ClickBank platform in 2025
ClickBank requires strategy. Here are the top tips to make it work for you:
1. Choose the Right Products:
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Go for products with high Gravity scores to ensure demand.
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Evaluate sales pages for quality and alignment with your audience.
2. Build a Media Funnel:
- Create value driven content that earns trust before pitching products.
- Use email campaigns and lead magnets to nurture potential buyers. Email marketing can be a powerful tool for affiliates to build an audience and promote products to them over time. Building an email list is a recommended strategy for promoting ClickBank products. Using a newsletter can help build an audience for promoting ClickBank offers, so you have a steady stream of potential customers.
- Creating content can enhance your brand’s authority while promoting ClickBank offers, so it’s easier to build trust and attract a loyal audience.
3. Use Paid and Organic Traffic:
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Run paid ads on Google, Facebook or native ad platforms. Paid ads can drive traffic to your ClickBank offers quickly if managed properly.
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Use content marketing strategies like blog posts, YouTube videos or SEO optimized articles to drive free paid traffic. Organic traffic sources like Google and social media can drive traffic to your ClickBank offers effectively.
4. Track and Optimize:
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Use ClickBank’s built in tools to measure clicks, conversions and earnings. Regularly review your performance to optimize your ClickBank campaigns.
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Refine your campaigns based on data.
5. Stay Up to Date:
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Follow ClickBank’s blog and social media to stay informed about policy updates and new features.
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Attend webinars or conferences to connect with other affiliates and learn new strategies.
Getting Started with ClickBank Affiliate Marketing: Finding Offers
Affiliate marketing is a business model where you promote other people’s products online and earn a commission for every sale made through your referral. ClickBank is a streamlined platform for affiliates to get started and succeed in this space.
To start, create a ClickBank account by going to their website and signing up. Once signed up, use the ClickBank Marketplace to browse thousands of products across multiple niches. Evaluate products based on commission rate, gravity score and customer reviews to choose products that align with your audience and business goals, using your own website and content distribution networks when promoting. But it can be tough for new affiliates to find profitable products and generate consistent paid traffic. With its user friendly platform and vast product selection, ClickBank platform is perfect for affiliates of all levels.
Finding ClickBank Offers
Finding profitable ClickBank offers requires strategy and keyword research. Here are some tips to help you choose high performing offers:
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High Gravity Scores: Go for products with high gravity scores as these indicate strong demand and popularity among affiliates. A high gravity score means multiple affiliates are making sales, which can be a good indicator of a product’s potential.
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Commission Rates: Choose products with high commission rates to earn more per sale. Higher commissions can make your promotional efforts more rewarding.
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Reputation: Select products with good reputation as well-regarded products convert and satisfy customers better. Check customer reviews and ratings to gauge the product’s quality and reliability.
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Sales Page Analysis: Analyze the sales page to ensure it’s well designed and converting. A good sales page can make a big difference in your conversion rates.
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Analytics Tools: Use ClickBank’s analytics tools to track the product’s performance and adjust your campaigns accordingly. Measure clicks, conversions and earnings to optimize your campaigns better.
Creating and Tracking Affiliate Links
Creating and tracking affiliate links is at the heart of successful ClickBank promotions. Here's how to get started—and stay on track.
First, log in to your ClickBank account and head to the Marketplace section. Browse through the products to find the one you want to promote. Use those filters and search options to narrow down your choices.
Next, click on the "Get HopLink" button next to the product. You'll need to enter your account nickname and an optional tracking ID to create a unique affiliate link. That link is what you'll use to promote the product on your website, social media or through email marketing campaigns.
Your promotional content should be engaging and relevant to your audience. That's where the real work begins.
Track your affiliate link's performance using ClickBank's analytics tools. See how many clicks you're getting, how many conversions and how much you're earning. That data will help you adjust your strategies to optimize your campaigns and generate sales more effectively .
As you follow these steps—and learn from your data—you can effectively promote ClickBank affiliate products and maximize your earnings.
Frequently Asked Questions
Can you really make money with ClickBank?
Absolutely. You can make money with ClickBank by promoting products as an affiliate or selling your own products. Success depends on the quality of the product, your marketing strategy and how much effort you put into it.
How much does it cost to join ClickBank affiliate?
There's no cost to join as an affiliate. If you plan to sell products on the platform, there is a one-time activation fee of $49.95 for your account.
What's the catch?
There is no catch. But earning consistent income does require time, effort and an effective promotional strategy. Beginners should be prepared to keyword research and test different approaches to succeed.
Is ClickBank a legitimate site?
Yes, ClickBank is a legitimate site with over 20 years of operation in affiliate marketing. Thousands of affiliates and product vendors trust the platform.
How does ClickBank work?
ClickBank is a marketplace where product vendors and affiliates connect. Vendors list their products, while affiliates promote those products to earn commissions on successful sales.
What are the benefits of ClickBank?
ClickBank offers a trusted platform with global reach and high commission payouts. You can leverage AI-powered tracking to send traffic effectively to various channels.
What problems might users face on ClickBank and how can they resolve them?
Users might face low-quality products or issues with product delivery. Researching and choosing reputable vendors can resolve these issues. ClickBank's support team is effective in addressing and resolving such issues.
Final Verdict
ClickBank is a valuable tool for affiliate marketers, digital creators and online entrepreneurs who want to generate income by leveraging its features, including favorable commission percentage options. With the right strategies and consistent effort, you can succeed on ClickBank.
Whether you're looking to grow your online business and reach your target audience—with your own products you'll find ClickBank offers that. Success on ClickBank, though, does require a serious commitment of time and energy. Evaluating trade-offs and reaping the rewards that come with that takes work. (And a bit of patience.)
That said, ClickBank can be a great place to start building your business. If you're thinking of joining, visit ClickBank.com to sign up and start exploring the marketplace.
People new to ClickBank often ask: how do I earn more money using ClickBank as an affiliate marketer and start promoting products ? We have a guide for that. (You can find it by visiting ClickBank.com.) In it, you'll learn about the ClickBank marketplace, how affiliate marketing works on ClickBank—and get some practical tips on making that work for you.
That's where ClickBank can help you succeed in affiliate marketing.