What is Adsterra?
Adsterra is an advertising network that connects advertisers with publishers to facilitate the display of various ad formats on websites, mobile apps, and other digital platforms. They offer a range of features and services to help advertisers reach their target audience and publishers monetize their affiliate traffic.
Every day, it offers more than 1 billion impressions. The ad network's focus on CPA marketing campaigns is one of its coolest features and a factor in why affiliates find it so appealing.
You won't be able to beat them when it comes to making money with VPNs, utilities, subscriptions, sweepstakes, and a ton of other verticals. They're also one of the few ad networks that provide recent case studies that demonstrate just how the top affiliates are profiting from the system.
Adsterra Features
Here are some key details and features that were relevant at the time of my last update:
- Ad Formats: Adsterra supports various ad formats, including display banners, popunders, direct links, push notifications, video ads, and more. This allows advertisers to choose the format that best suits their campaign goals;
- Traffic Types: Adsterra covers a wide range of traffic types, including web, mobile, and social media platforms. This gives advertisers the opportunity to target their ads to specific audiences across different channels;
- Targeting Options: Adsterra offers advanced targeting options to help advertisers maximize the effectiveness of their campaigns. They provide targeting based on geographical location, device type, operating system, browser, language, and more;
- Self-Service Platform: Adsterra provides a user-friendly self-service platform where advertisers can create and manage their campaigns. The platform allows for real-time monitoring and optimization of ad performance;
- Monetization Options: Adsterra offers publishers the opportunity to monetize their traffic by displaying ads on their websites or apps. They provide competitive revenue shares and offer various ad formats that can be tailored to fit the publisher's needs.
To get the most accurate and up-to-date information on Adsterra's features, details, setup process, and pricing in 2023, we recommend visiting the official Adsterra website or reaching out to their support team directly.
Who is Adsterra Good For?
Adsterra can be beneficial for different types of users and businesses. Here are some groups of people who might find value in using Adsterra:
- Advertisers: Adsterra is suitable for advertisers who want to promote their products, services, or offers to a wide audience. Whether you're running a small online business or a large-scale marketing campaign, Adsterra offers various ad formats and targeting options to help you reach your desired audience effectively;
- Publishers: If you own a website, blog, or mobile app and want to monetize your traffic, Adsterra provides an opportunity to earn revenue through advertising. They offer competitive revenue shares and a range of ad formats that can be integrated into your platform to generate income;
- Affiliate Marketers: Adsterra can be a valuable platform for affiliate marketers who promote other people's products or services for a commission. By leveraging Adsterra's targeting options and ad formats, affiliate marketers can increase their chances of reaching the right audience and driving conversions;
- App Developers: If you develop mobile applications, Adsterra can help you monetize your apps through various ad formats like interstitial ads, rewarded videos, and more. This can be a source of revenue generation for app developers, especially if the app has a significant user base;
- Website Owners: Adsterra can be advantageous for website owners who are looking for ways to generate additional income from their online properties. By integrating Adsterra's ad codes into their websites, they can display relevant ads and earn money based on ad impressions or clicks;
- Bloggers seeking simpler methods to monetize their blogs' traffic quality;
- Authors who want brands media agencies with affiliates.
It's worth noting that the suitability of Adsterra may vary depending on specific needs, target audience, and advertising goals. It's always a good idea to carefully assess your requirements and compare them with the features and capabilities offered by Adsterra or other advertising networks to determine the best fit for your particular situation.
What advertising formats are available in Adsterra?
Adsterra offers a variety of advertising formats to cater to different marketing objectives and audience preferences. Here are some of the commonly available ad formats in Adsterra:
- Display Banners: Display banners are static or animated advertisements that appear on websites or mobile apps. Adsterra provides various banner sizes, such as leaderboard, medium rectangle, skyscraper, and more;
- Popunders: Popunders are full-page ads that appear beneath the current browser window. They are displayed when a user clicks anywhere on the website and can be an effective way to capture attention;
- Direct Links: Direct links, also known as direct ads or interstitial ads, are full-screen ads that appear before or after the content the user is navigating. They provide a visually engaging and immersive ad experience;
- Push Notifications: Push notifications are clickable messages that are delivered directly to users' desktop or mobile devices, even when they are not actively browsing a website or using an app. Adsterra allows advertisers to reach users through push notifications;
- Native Ads: Native ads are designed to match the visual style and content of the platform where they are displayed, providing a seamless user experience. Adsterra offers native ads that blend naturally with the website or app content;
- Video Ads: Adsterra supports video ads, which are short video clips that play before, during, or after the main content. Video ads can be highly engaging and offer a great opportunity for storytelling and brand awareness;
- Social Bar Ads: Social bar ads are horizontal bars that are usually placed at the top or bottom of a webpage or mobile screen. They provide a non-intrusive advertising format that can deliver messages and calls to action effectively;
- Pop-up Ads: Pop-up ads are small windows that appear on top of the current browser window. They are designed to grab attention and deliver a specific message or call to action.
These are just a few examples of the ad formats available in Adsterra. The platform may offer additional or updated ad formats beyond what is listed here. Advertisers can choose the most suitable ad format based on their campaign goals, target audience, and user experience considerations.
Adsterra Pros&Cons
This Adsterra review has shown that, particularly when compared to other ad networks in the same field, the Adsterra network has a lot to offer. We've included the highlights of the Adsterra platform below, along with a few areas that might need improvement.
Adsterra Pros:
- Ad networks that deal with non-mainstream traffic quality may operate;
- A variety of cost models, such as CPM, CPA, RTB, CPC, CPI, and CPL;
- Ad Formats Banner advertising, Native advertisements, Social bars, Popunder; ads, and Video pre-roll
- Offers both desktop and mobile advertisements;
- The platform offers geo-targeted ad impressions, worldwide coverage, and a 100% fill rate;
- Possibility of making money from well-liked Facebook Pages;
- There are several payment methods available;
- Low ($5) minimum payments;
- Select between a self-serve platform or managed services;
- Various language assistance;
- 24-hour client service;
- 20+ filters to focus on user behavior;
- System for real-time reporting
Adsterra Cons:
- The website does not currently provide demographic targeting;
- Certain payment options need written confirmation;
- Various countries may have various CPM rates;
- For substantial modifications to ad implementation, publishers must go via a manager.
It's advisable to thoroughly research and evaluate Adsterra, considering your specific goals and needs before making a decision.
How to launch a campaign on Adsterra
If you want to work with one of the above formats, go through a short registration in Adsterra and log in. Then - select an offer. You can find the full list on the Offers page Once you've found the one that suits you best just click 'Get link' and then 'Request link'.
If the offer is flagged as 'Private', we'll need some time to approve your request. Otherwise, you'll be able to access the Direct Link right away. You can start sending traffic as soon as you have the link. Bear in mind that some offers have certain restrictions on the number of conversions you can have. Please refer to the offer description for more details.
Check your payment method in Profile, and contact your manager to request a payout. Learn more details in Payments.
In order for the advertising offer to start working, top up your balance. To do this, go to 'Payments', indicate payment method and payment system. Funds can be credited through Paxum, Webmoney, QIWI, Yandex Money, Wire Transfer, Visa, Mastercard, UnionPay and Capitalist. The minimum deposit is $100. This amount was chosen so that you can fully test Adsterra affiliate traffic and understand how to develop your advertising strategy further.
The advertising network is not balance-dependent, so you have the right to keep as much money in your account as you see fit: the amount will not affect the work of the advertising campaign.
How to register in Adsterra
To register an account on Adsterra, you can follow these general steps:
- Visit the Adsterra Website: Go to the official Adsterra website;
- Click on 'Sign Up': Look for a 'Sign Up' or 'Register' button on the homepage or in the header/navigation menu. Click on it to proceed with the registration process;
- Provide Registration Details: Fill out the required information in the registration form. This typically includes details such as your name, email address, username, and password. Make sure to use a valid email address as you may need to verify it;
- Agree to Terms and Conditions: Read and accept the terms and conditions, privacy policy, and any other agreements that Adsterra presents during the registration process. Ensure you understand and agree to the terms before proceeding;
- Complete the Registration: After providing the necessary information and agreeing to the terms, click on the 'Submit' or 'Register' button to complete the registration process. Some platforms may require additional verification steps, such as email confirmation or phone verification;
- Access Your Account: Once you have successfully registered, you should receive a confirmation message or email from Adsterra indicating that your account has been created. Use the login credentials you provided during registration to access your account.
Summary
Adsterra is an advertising network that publishers operate worldwide. In addition to various offer types and pay-per-traffic models, Adsterra is rich in innovative ad formats. So, in addition to Pop-under, inpage pushes, native banners, pre-roll, the advertising network has Social Bar - an exclusive format with its own sub-formats, which we analyzed in detail in our publication.
Detailed targeting, tools&options, support 24/7 - this and more will ensure you pleasant cooperation with Adsterra and good results in your projects. In addition, you will find useful information and fresh recommendations in the official blog of the company.