8 Reddit Ads promo formats and 8 reasons to part ways with the other social media

Reddit has 57 million surfers in a day. Over 100,000 active groups and billions of posts/comments. Users actively interact with the content of this social network, earning karma in order to break into the first lines of the TOP. Advertising on Reddit is strictly moderated, on the other hand, thanks to this fact numerous companies come for affiliate traffic from the site because an audience that has not been spammed with trash responds better to paid offers.



We recommend you visit and check this source if your offer category approach with platform rules. Reddit attentively relates to the process of creating ad accounts: statistics, targeting, advertising formats, rules and guides - everything is written in a simple and lucid tongue, it's a pleasure to operate with the source. So, we will talk about advertising formats below.
 

8 Reddit ad formats for your offer type or brand

Classic banner: image + text. They often appear at the top of the feed, which adds extra views and clicks.



Video format. Pay attention that Reddit doesn't recommend uploading videos longer than 30 seconds. If you want the video to start for the user when scrolling automatically, upload the file when creating the adv cabinet, vids with a third-party hosting link will be run after a click.



Carousel, another ad format that has become a classic among ad networks. Reddit recommends using square images as they catch more of the user's screen on both mobile and desktop versions.

Banner in an open post before the comments. The most viewed place in an open post, after the post itself, ofc. The user moves to read the comments and sees promo recs.



Premium ad formats are created with more restrictions for the advertiser, but operate more targeted spots on the platform. Somewhat of the greatest involvement point. All premium formats are paid via CPM and are connected through a business manager on Reddit.



Hold attention on the main, popular pages and search results. Separately, for 24 hours, you can advertise with a pop-up on the TOP of all pages.



Reddit's advertising network offers to redeem the “First unique view” on the main and TOP pages. It's a format where you pay only for unique first impressions.

Ads in TOP groups by targeting 24 hours or more. All premium ad formats are available as either static image or video. There are also 15 options for the CTA button to choose from.

 

8 reasons to say "good bye" to the other social networks and choose Reddit

1. Ad cabinet auto-moderation option. If the campaign has passed via checking bot, it starts, if not, it gets to manual moderation.
2. Reddit gives 100 USD bonus for each pulisher for running ads. You fund your account, launch your ad cabinet and get extra 100 USD from the platform.


3. Detailed, simple and transparent guides on "How To" set up your campaign for the target audience.
4. Recommendations on budgets and transparent information on how the social network spends money for clicks, impressions, and views.
5. Great design and comfort for checking campaign stats.



6. If you prefer to parse affiliate traffic into sections, pick Reddit. The platform offers a huge set of metrics to track the behavior of each user. Watch time, video percentage watched, app installs, compare behavior of new and old audiences, examine the quality of groups and TOP posts where ads were published, and much more.



7. Extra tools for advertise production. For example, a link tester after connecting Reddit Pixel.


8. Teamplay, connecting multiple users with various roles in Business Manager Reddit.



Tell me, have you already run ad cabinet on Reddit? What social network do you consider the best for affiliate marketing and why?