Howdy, guys! News from the world's largest search Internet browser has arrived! Google has just released Ads Editor version 2.4 with several new features and updates. The company says that advertisers can already use new features with might and main, and they, in turn, will help them save time and increase the effectiveness of advertising campaigns on Google. Well, let's see what's new to us.
Let's start with those features that were previously absent on the platform, but can now be actively used.
First, the Video Asset Library has been introduced so that all videos used in an account can now be found under Shared Library > Asset Library > Videos. Also, next to each video, metadata will be displayed: preview, title, name and logo of the channel and duration.
Secondly, a multi-account review feature has been added to Google Ads. The dashboard's Overview tab now displays a summary of multiple accounts.
In addition, thanks to the integration with Google Drive, Editor now supports exporting and importing from Google Drive. That is, now users can easily share files on the Drive with other users.
Moreover, in the updated version of Google Ads added options such as scheduled post, editable product groups and list groups.
The source also reports that Google abandoned one feature - updated checks for geotargeting and exclusion methods, as it, in the opinion of the corporation's management, has long been outdated.
Against the backdrop of a rapid "race" in a virtual network between Meta, Twitter, TikTok, as we see, Google is also not far behind and, perhaps, their strategy to improve the existing service will show better results than the creation of highly competitive virtual stores.
