Google Ads is streamlining conversion tracking — again. Following the redesign of the conversion goals overview earlier this year, Google is now testing a new step-by-step setup flow aimed at simplifying how advertisers create conversion actions.

Google is finally listening — or at least pretending to. The company is now actively asking advertisers for feedback on its auto-generated video assets in Performance Max (PMAX) campaigns. For many advertisers frustrated with Google's "helpful" automation, this is a small but notable shift.

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